The National Football League is always looking for ways to gloss the shield.
And they really don’t have to try very hard because the NFL product is by far and away not only the most watched pro sport in this country but also the most beloved.
For example, NBC aired a mediocre Washington-Dallas football game which usurped Game 2 of the Detroit-Boston American League Championship Series. Wait, let me rephrase that, the NFL didn’t just usurp the MLB postseason, it obliterated it. The Redskins and Cowboys had 19.3 million viewers compared to just 8.3 million for baseball.
Recently the NFL said it wants to have add another Thursday football game to the schedule because it is disappointed in the sagging ratings. Now, I know that when the NFL Network was rolled out in 2003 at a cost of $100 million, the end goal was to get legitimate games (which of course means sans preseason) on the station.
And three years later, it happened. Thursday Night Football was born. It began as a novelty that started after Thanksgiving, but since 2012 it has shown Thursday football from Week 2 through Week 15.
But despite the NFL’s gorilla shadow over the rest of the sports world, as of August 2013, only 62 percent of households with TVs get the NFL Network. I’m glad I didn’t subscribe this season because the games have mostly been discarded waste that none of the networks wanted.
And the reason the games lack energy is due to the fact that players have none. Players are only getting a maximum of three days off after taking a physical pounding. And coaches must burn more midnight oil than they ever have in order to make a quick turnaround and hope to not get humiliated because of something that was missed in haphazard preparation.
But after showing its disappointment with the NFL Network, the NFL opened the door for another cable channel to cover the best meal ticket to be put on HD. And they even teased the idea of having Netflix, YouTube or another Internet carrier stream the game.