The WWE Network debuted on Monday and my wife immediately began filling out divorce papers.
I try to limit my classic wrestling viewing to the television in our room before bed or my iPad if I have a free minute or two in the living room. With WWE Network, I can now literally watch old (and new) wrestling whenever I want. On my phone, in the car, at church, during family dinners, or waiting to check out at the grocery story. Thousands of hours of wrestling footage is at my fingertips.
There is no way my wife is going to be able to deal with me watching wrestling when we’re supposed to be having a serious conversation about buying a new house or finding a good school for our kid.
While I’m reliving classic moments like this, my wife will be packing up her things and relocating as far away from me as possible.
I wonder if the NFL would ever give something like the WWE Network a try? On the surface, it makes sense that they would. But if you really think about it, you realize how silly the league would be to abandon the golden goose it currently has with its traditional television package.
In 2013, the WWE made about $168 million from its television deal. That’s a great deal for the networks that air WWE programming like Monday Night Raw and SmackDown, and not all that great of a deal for WWE.
Ninety-percent of WWE viewers watch shows like Raw and SmackDown live or less than a day after airing. That’s on par with professional sports like football or basketball. The majority of WWE viewership is also under 34 years old and ethnically diverse, two key components that prominent advertisers are looking for. Networks are also looking for more “DVR-proof” programming, or shows that are watched live instead of recorded and watched days or weeks later.
So why doesn’t the WWE have a more lucrative TV deal? Because it’s professional wrestling, duh! Nobody — especially fancy schmancy television executives and big corporate advertisers — has ever taken professional wrestling seriously. Sure, they might back-handedly acknowledge its solid track record of reliable TV ratings and a dedicated and loyal fanbase, but they’re not going to back it up with dollars.