19

June

The Complete History of Green Bay Packers in Professional Wrestling: Chapter 1 — The Football and Wrestling Connection

That's Packers great Reggie White wrestling Steve McMichael in WCW.

This is chapter 1 in a series examining the history of the NFL, the Green Bay Packers and professional wrestling. The introduction to the series can be read here.

In 1986, Vince McMahon, Jr. was in the middle of transforming the World Wrestling Federation (WWF) from a regional promotion in the northeast to a national powerhouse that would eventually wipe out every other wrestling territory in the United States. McMahon used his deep pockets to lure away top wrestlers like Hulk Hogan and Roddy Piper from rival promotions. He also used his marketing and promotional skills to develop many of his wrestlers into larger than life characters with mainstream appeal.

But McMahon was not satisfied with running a successful wrestling promotion. He wanted to create an entertainment empire that happened to involve wrestling. He wanted the WWF to be viewed on the same level as a major movie studio that produced blockbuster films, or a record label with bands that released No. 1 hits.

To achieve this, McMahon knew he needed more than top-level wrestling talent. He needed something that could make wrestling “cool,” something that would appeal to a younger generation and people who normally did not pay attention to wrestling.

The Rock ‘n Wrestling connection was born.

Wrestling Becomes Cool
McMahon partnered with MTV in the mid-80s to reach the younger and hipper audience he was targeting. He also brought in rock singers and celebrities like Cyndi Lauper to broaden the WWF’s brand beyond the scope of traditional professional wrestling.

To be fair, McMahon was not the first promoter to incorporate celebrities and musical acts into the wrestling world. To sell tickets for larger-scale events, wrestling promoters occasionally brought in musicians to perform after matches or local celebrities to make some sort of appearance. But nobody did it like McMahon.

McMahon used celebrities to build the WWF for the long term. In addition to selling tickets, McMahon wanted the celebrities he used to establish the WWF as mainstream entertainment. He had a vision of where he wanted to take the WWF, and he recognized that celebrities could help get him there.

The WWF’s flirtation with celebrities came to a head at the first Wrestlemania, held at Madison Square Garden in New York on March 31, 1985. Celebrities like Lauper, Mr. T, Liberace, Muhammad Ali and Billy Martin helped Wrestlemania reach over a million people through closed-circuit television and establish the WWF as “hip” and “cool.”