Do you ever wonder if the marketing machines behind professional sports franchises make fans stupid? Or are professional sports fans already stupid, and the marketing machines give fans exactly what they’re asking for?
I was thinking about this while covering the Yankees beating the Twins (yet again) earlier this week at Target Field. Between almost every pitch, the Twins blasted some type of music over the stadium sound system or tried to entice a chant out of fans by playing some other type of sound effect. During every between-inning break, something silly like kiss-cam or a dance-off party played on the stadium video board.
It’s like the Twins didn’t think their fans had the mental capacity or attention span to pay money to attend a baseball game and actually, you know, watch the baseball game. Part of the beauty of baseball is the downtime between pitches and breaks between innings. You can follow and enjoy baseball while still chatting with friends or explaining the game to your 10-year-old son or daughter.
It’s hard to do any of that with yet another T-shirt toss (shiny objects!) going on or a song (wow, noise!) playing that tries to coax the audience into participating in some sort of generic sing-a-long.
I’m picking on the Twins, but the Packers haven’t been much better in this area the last couple of seasons. I haven’t been going to Packers games for very long, but even from when I first started (2007) to now, I’ve noticed a drastic change.
During the playoff win over the Vikings last season, I don’t think 10 seconds went by without the Lambeau PA announcer screaming at fans to get loud, or some type of gimmicky chant/song was played over the sound system to entice people to do…something, I guess.
It shouldn’t be this way. There are plenty of sports fans who are fans of the actual sport and the game being played on the field…right? Or am I naive and out of touch? Do the fans who attend today’s sporting events — even Packers fans — need all of these silly bells and whistles that have nothing to do with the actual game to keep them entertained?