The National Football League is always looking for ways to gloss the shield.
And they really don’t have to try very hard because the NFL product is by far and away not only the most watched pro sport in this country but also the most beloved.
For example, NBC aired a mediocre Washington-Dallas football game which usurped Game 2 of the Detroit-Boston American League Championship Series. Wait, let me rephrase that, the NFL didn’t just usurp the MLB postseason, it obliterated it. The Redskins and Cowboys had 19.3 million viewers compared to just 8.3 million for baseball.
Recently the NFL said it wants to have add another Thursday football game to the schedule because it is disappointed in the sagging ratings. Now, I know that when the NFL Network was rolled out in 2003 at a cost of $100 million, the end goal was to get legitimate games (which of course means sans preseason) on the station.
And three years later, it happened. Thursday Night Football was born. It began as a novelty that started after Thanksgiving, but since 2012 it has shown Thursday football from Week 2 through Week 15.